The Big Picture Person
Think of them as your battlefield commander. When you hire SEO professional at this level, you're getting someone who sees the entire game board.
Real example: I worked with a strategist who looked at a client's business and said, "Your problem isn't rankings—it's that you're targeting the wrong audience entirely." She was right. We pivoted the entire keyword strategy, and revenue jumped 180% in six months.
Best for: New websites, entering new markets, or when your current SEO just isn't working
The Problem Solver
These are the people who save you from disasters. When your site is slow, pages break, or Google can't understand your website—they know exactly what to do.
Real example: A client's revenue dropped 40% overnight after a redesign. We brought in a technical specialist who found 47 errors. Fixed them over a weekend. Traffic was back in two weeks.
Best for: Site migrations, speed issues, or technical problems affecting rankings
The Writer Who Gets SEO
They create content people actually want to read while making Google happy. It's harder than it sounds.
Real example: Had a client ranking great but converting terribly. Content specialist rewrote their landing pages—same keywords, different approach. Conversion rate went from 1.2% to 4.8%.
Best for: Blogs, landing pages, and building authority in your industry
The Local Market Expert
Perfect for businesses serving specific cities. They help you dominate Google Maps and local search.
Real example: Local restaurant wasn't showing up for "best pizza near me." Local SEO expert got them to position #1. Phone calls went from 5/day to 40/day.
Best for: Restaurants, shops, service providers with physical locations